<discussion ref="http://beyondinformation.blogspot.com/2009/07/is-enterprise-architecture-social.html" />
As any modern enterprise is a socio-technical system then any enterprise-wide activity, e.g. EA, enterprise BPM, should explain to all stakeholders of this activity how this activity will address their concerns and improve their work. For detail, please, see the second part (from slide 23) of http://www.slideshare.net/samarin/architecting-enterprise-bpm-systems-for-optimal-agility-presentation
Thanks,
AS
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