Of course, BPM is a dirty word in its current (mis-)use - because BPM is a vendor-driven market - "The most important success factor of a BPM project is a selection of the right BPM tool".
Agreeing with the post and previous comments - BPM should be returned to business and must become a customer-driven market. I think, it may be done in the following sequence:
- BPM is discipline to use processes to manage the business (a reference BPM model is very important)
- BPM is a system (hence architecture is very important) to manage the full lifecycle of processes within an enterprise
- A BPM tool should be selected on the basis of that architecture.